Tina Lim Long
Principal Partner, Business & Operations

Business and operations-focused, Tina harnesses her unique blend of working experiences to deliver a style of business management that is realistic, innovative and professional. Her career spans marketing communications, retail management, training and entrepreneurship. She set up and led Christian Dior’s first regional training center and oversaw values and vision of global skincare brand The Body Shop (Far East) before leaving the corporate world to start her own eclectic, boundary-breaking fashion label, StrangebutCool.
In 2002, Tina joined Bernard in starting Bernard Harrison and Friends, where she brought her keen negotiating skills and sharp business acumen to the world of wildlife and ecotourism attractions. Tina continues to oversee the operations of the company.





